Flipkart enters into Home-Service- Real Competition For Urbanclap

Urban Company (formerly known as Urbanclap) has now a new competitor in its home–service business. Flipkart has entered into this business through Maintenance of AC currently in Bangalore and Kolkata. It is providing its service through Jeeves, an after-sales service company Flipkart acquired few years ago.

Flipkart’s home service business includes repairing washing machines along with other appliances too which can be bought from an e-commerce website. Previously, Jeeves was used for installation services for the customers who would buy huge appliances like Washing machines, Air conditioners, Refrigerator, Furniture, etc. But from now on buyers can order for repair of these products regardless of the place of their purchase. This opens a new commercial area for Flipkart in addition to pharmacy and travel.


What’s the story with Flipkart Home Service?

The Group Chief Executive of Flipkart, Mr. Kalyan Krishnamurthy stated earlier about the growth of this e-commerce platform this year with various new improvements. The company later announced that Jeeves being an important part of Flipkart since 2014, will extend its service to external brands for their demo, requirements, installation and repair. Flipkart few years back have opened up Ekart – a logistics arm to deliver the shipments of the customers smoothly and now Shopsy – Flipkart’s social commerce platform have built up its image quite sharply among the customers.

The market of providing home – services was always a challenging one. In the past, JustDial and Sulekha were lead generation companies in this field and later on Urban Company came up and decided to take a leap by controlling the experience of it. TaskBob and Doormint were also startups of providing home – service but they were either shut down or were moved to other businesses.


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